Navigating AI Regulation: A Literacy Guide for Web3 Innovators in Switzerland

By Crystal Dubois & Laura Kiviharju

WiW3CH - Tax & Legal Working Group - July 2025

Abstract This article explores the evolving intersection between artificial intelligence and blockchain in Switzerland, emphasizing the critical role of AI literacy for Web3 companies. It outlines obligations under the EU AI Act, Switzerland’s sector-specific approach, and FINMA’s new AI guidance. The paper also discusses practical risks and opportunities for Web3 projects integrating AI technologies.

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What You’ll Learn

• Key Obligations Under the EU AI ActUnderstand how the EU’s landmark legislation may apply to your AI-driven products, even if your company is based in Switzerland.

• Switzerland’s Sector-Specific AI ApproachSwitzerland is shaping a pragmatic regulatory landscape. Learn how different industries, from finance to health, are impacted differently by AI policy.

• FINMA’s Guidance on AI in FinanceExplore recent regulatory signals from FINMA that affect blockchain and crypto companies using AI in financial services.

• Practical Risks & Strategic OpportunitiesWe break down where AI and Web3 intersect, across identity, data, contracts, and governance, and what it means for your compliance posture.
  

Why This Matters

AI isn’t just another layer in the tech stack, it introduces new legal, ethical, and operational complexities that must be navigated with care. For Web3 founders, project leads, and legal teams, AI literacy is now a strategic asset. “Navigating AI Regulation: A Literacy Guide for Web3 Innovators in Switzerland” Authors: Crystal Dubois and Laura Kiviharju acting as members of the Tax & Legal Working Group for Women in Web3 Switzerland (WiW3CH).

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About the Authors

Crystal Dubois and Laura Kiviharju are members of the Tax & Legal Working Group at Women in Web3 Switzerland (WiW3CH). Both bring deep expertise in cross-border tech law, AI governance, and digital assets regulation. Crystal Dubois is an attorney-at-law at Bonnard Lawson, advising on AI, blockchain (DLT), data protection, intellectual property, and tech-driven commercial and regulatory law. She assists startups, SMEs and established companies in structuring their projects, assessing legal risks, and providing ongoing legal representation in tech-driven matters. Laura Kiviharju is an independent certified lawyer and ISO 27001 Lead Implementer specializing in legal compliance of emerging technologies, incl. data protection, cybersecurity and Al governance. She supports companies to gain competitive advantage through designing compliance in the business without compromising ethical standards. Contact Laura to discuss compliance of your tech project at laura@dp-advice.ch. Editor: Krista Gambrel, acting member of the Board of WiW3CH, Founder of Kiki Meta, LLC and Head of Social & Community, Futureverse. Download the Full Paper - Click below to read the full research paper (PDF).

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