What does it take to break into Web3 Marketing? A conversation with Janina Vinklere

By Salama Janina Vinklere & Klaudia Kuklinska

WiW3CH - Community Spotlight - 31 May 2025

In the debut episode of WiW3CH: Community Spotlight, host Klaudia Kuklińska sits down with Janina Vinklere - a leading voice in Web3 marketing whose career path reflects bold pivots, visionary thinking, and the power of community.

From her early days in the renewable energy sector to transitioning into digital marketing, and eventually carving out a leadership role in Web3, Janina’s story is one of continuous evolution. Her ability to embrace change and seek out purpose-driven innovation has positioned her as a respected voice in the space.

Now working at the intersection of community building, storytelling, and brand strategy, Janina is not only shaping narratives in Web3 - she’s empowering others to step in and do the same.

Highlights from the conversation

In this episode, titled “What Does It Take to Break Into Web3 Marketing?”, Janina reflects on the pivotal moments that led her into Web3, what she wishes she had known starting out, and the mindset shifts that helped her thrive.

Here are some key takeaways from her journey:

1. Reinvention is a strength: Career paths don’t need to be linear. Janina’s transition across sectors highlights how transferable skills - like communication, curiosity, and adaptability - are essential in Web3.

2. Community is everything: In a space defined by decentralization, building strong communities isn’t optional - it’s foundational. Janina emphasizes that real connection, trust, and shared values are what give Web3 brands staying power.

3. Marketing in Web3 is different: It’s not just about selling products. It’s about educating, engaging, and co-creating with communities. Successful Web3 marketers are translators between tech and people.

4. There’s space for new voices: You don’t need to be early to belong. Janina encourages women and newcomers to enter the space boldly, reminding them that Web3 needs communicators, creatives, and community-minded leaders just as much as developers.

5. Stay curious, stay grounded: In a fast-paced environment full of hype, Janina’s advice is to stay focused on long-term value and authentic relationships - both in work and in personal growth.

   
   

Why this conversation matters

Janina’s journey is more than a career story - it’s a blueprint for what’s possible when passion meets purpose. Her insights offer both inspiration and practical guidance for anyone looking to build a future in Web3 marketing or simply take the next bold step in their own path.

Listen to the full episode here: Community Spotlight on Spotify

✨ See you in the spotlight! ✨